In Demand | Build the Brand People Obsess Over & the Business That Quietly Prints Money
In Demand

Build the Brand People Obsess Over
& the Business That Quietly Prints Money

Whether you make it, source it, buy it wholesale, or are still developing it, this is your roadmap from product to profitable brand. People who go through In Demand finish with a brand people recognize and return to, a pricing model that protects real margin, and a first-customers strategy that works without paid ads or an existing audience.

In Demand Course Overview
Choose Your Experience

Three ways in.
One course.

Premier
$397
or 3 payments of $133
5-day window: $597
Full price: $797

  • All 6 core weeks and your platform track
  • All worksheets, tools, and templates
  • Product Profit Calculator
  • Phone Photography Playbook
  • Lifetime access and all future updates
  • Immediate action bonuses in your 60-minute window
I WANT THE SYSTEM
VIP Accelerator
$797
or 3 payments of $266
5-day window: $997
Full price: $1,197

  • Everything in Premier
  • 6 live hot-seat group coaching calls
  • 4 weeks of group Voxer coaching
  • Private student community
  • Full access to Inbox to Income, my complete email marketing strategy program ($297 value)
  • Immediate action bonuses in your 60-minute window
I WANT THE SYSTEM
Inner Circle
$1,497
or 3 payments of $499
5-day window: $1,747
Full price: $1,997

  • Everything in VIP Accelerator
  • 3 additional days of private 1:1 Voxer, any Mon–Thu across your 8 weeks
  • One private 60-minute call, scheduled when you need it most
  • Full access to Inbox to Income, my complete email marketing strategy program ($297 value)
  • Immediate action bonuses in your 60-minute window
I WANT THE SYSTEM

Capped at 10 students per cohort.

Who This Is For

You have a product.
This is the business around it.

In Demand was built for anyone selling physical products on any channel. That includes people who make their own products, those who source inventory from suppliers, those buying clothing or goods wholesale from a manufacturer and reselling through their own online store, and those whose products are still in development. If there is a physical product involved, this course was built for you.

The channel does not matter at enrollment. You choose your platform track at the end of Week 6, after you have a validated product, a complete brand, and a real pricing model. From there you go into the track that fits: your own store, a marketplace, in-person selling, or wholesale and retail.

The product is the entry point. The brand, the pricing, and the customer strategy are what make it a business.

Handmade sellers
Jewelry, ceramics, textiles, candles, home goods, art. Any handmade physical product on any channel.
Sourced and wholesale sellers
You source inventory, buy wholesale from a manufacturer, and sell through your own store, a marketplace, or both.
Pre-launch
Your product is still in development. Week 1 validates your demand before you spend another dollar on inventory.
Already selling and ready to scale
You are moving product but your pricing is thin, your brand is inconsistent, or your customer acquisition relies on luck. This course fixes each of those systematically.
The Curriculum

What you will build.

Six core weeks that every student completes, each ending with a real deliverable. Then two weeks in your chosen platform track. You do not choose your track until the end of Week 6, when you already know your product, your brand, and your margin.

01The Product and The Person. Market validation, demand research, differentiation framework, go or no-go decision. Deliverable: Product-Market Validation Report.
02The Brand. Brand naming, visual identity, voice guide, brand story. Not mood boards. A complete, functional brand that tells customers exactly what you are and why they should choose you. Deliverable: Complete Brand Kit.
03The Pricing. Full cost model, profit-first pricing at 50, 60, and 70% margins. Four channel price formulas: own store, marketplace, in-person, and wholesale. You choose your platform track here. Deliverable: Pricing Model.
04The Listing. Phone photography, the 8-shot list, titles and keywords formula, conversion descriptions. An 8-shot checklist you execute with your phone and copy formulas that move buyers. Deliverable: 10 Live Optimized Listings.
05The First Customers. Email list setup, social content strategy, inner circle activation, 30-day plan. The exact sequence for getting real buyers without paid ads and without an existing audience. Deliverable: 30-Day Acquisition Plan Running.
06The Operations. Fulfillment, customer service, financial tracking, inventory management, repeat purchase system. The back end that keeps the business running. Deliverable: Operations Playbook.
07Your Platform Track. Two weeks of channel-specific execution in the track you choose at the end of Week 6: Own Store (Shopify), Marketplace (Etsy, Amazon, TikTok Shop), In-Person (craft fairs and markets), or Wholesale and Retail.
Choose Your Experience

Three ways in.
One course.

Premier
$397
or 3 payments of $133
5-day window: $597
Full price: $797

  • All 6 core weeks and your platform track
  • All worksheets, tools, and templates
  • Product Profit Calculator
  • Phone Photography Playbook
  • Lifetime access and all future updates
  • Immediate action bonuses in your 60-minute window
I WANT THE SYSTEM
VIP Accelerator
$797
or 3 payments of $266
5-day window: $997
Full price: $1,197

  • Everything in Premier
  • 6 live hot-seat group coaching calls
  • 4 weeks of group Voxer coaching
  • Private student community
  • Full access to Inbox to Income, my complete email marketing strategy program ($297 value)
  • Immediate action bonuses in your 60-minute window
I WANT THE SYSTEM
Inner Circle
$1,497
or 3 payments of $499
5-day window: $1,747
Full price: $1,997

  • Everything in VIP Accelerator
  • 3 additional days of private 1:1 Voxer, any Mon–Thu across your 8 weeks
  • One private 60-minute call, scheduled when you need it most
  • Full access to Inbox to Income, my complete email marketing strategy program ($297 value)
  • Immediate action bonuses in your 60-minute window
I WANT THE SYSTEM

Capped at 10 students per cohort.

Three businesses.
Every channel. One of them rebuilt my life.

My first business was a wedding accessories line. I designed the products, manufactured them overseas, handled customs and importing, and sold wholesale nationally.

My second was a baby products line. I grew it to national trade shows and into FAO Schwarz through wholesale buying relationships. At the same time I ran a separate Etsy shop selling custom-designed fabric products: crib sheets and baby blankets I designed and had printed in short runs. Two different channels, running simultaneously.

My third business was a women's clothing boutique. I built it after my husband passed, as a widowed mother of three young children, ages 5, 3, and 2. He had been my biggest supporter through the first two businesses. I built the third one alone. Zero to six figures in 12 months.

The third business became the one that rebuilt my life.

I have worked with overseas factories, stood at trade shows, closed national wholesale accounts, and built from nothing on a platform at midnight. In Demand is what I built from what I learned.

Included at Every Tier

Built-in tools.

Two tools come with the course regardless of which tier you choose: the Product Profit Calculator and the Phone Photography Playbook. These are not bonuses. They are part of the course.

Always included
Product Profit Calculator
Your full cost model built into a tool. Run any product at any margin on any channel. Know your number before you launch.
Included
Always included
Phone Photography Playbook
The 8-shot list and lighting guide that turns a phone into a professional product photography setup. No studio required.
Included
First 60 Minutes Only

The immediate action bonus stack.
Disappears after your first hour.

After you watch the webinar, your personal enrollment window opens for 60 minutes. These five bonuses exist only inside that window. When the hour closes, they close with it, and the price moves to the next enrollment rate.

Immediate action
The First 30 Days Customer Acquisition Plan
A day-by-day action plan for getting real customers in your first 30 days without relying on paid ads. You'll know exactly what to do each day to start generating traffic, building awareness, and making your first sales.
$99
Immediate action
Sell More Without Discounting
Learn how to increase revenue, move inventory, boost average order value, and drive repeat purchases without constantly running sales or cutting prices. Because sustainable businesses are built on margins—not markdowns.
$147
Immediate action
The Product Business Decision Tree
Never wonder what to do next. This visual roadmap shows you exactly what action to take based on where you are in your business right now—whether you're validating an idea, launching your first product, making sales, or preparing to scale. No more guessing.
$67
Immediate action
The Founder Scorecard
A complete business audit that reveals what's working, what's missing, and where your biggest growth opportunities are hiding. Use the scorecard to identify bottlenecks, uncover blind spots, and focus on the actions that will create the biggest impact.
$197
Immediate action
The Brand That Gets Chosen
The 10 decisions customers make before they buy—and how to position your brand so you're the obvious choice. Learn what separates brands that get ignored from brands that get remembered, recommended, and purchased again and again. This bonus helps you build the kind of brand people trust, talk about, and come back to.
$297

Total immediate action bonus value: $807

Available for 60 minutes after you finish the webinar.

Choose Your Experience

Three ways in.
One course.

Premier
$397
or 3 payments of $133
5-day window: $597
Full price: $797

  • All 6 core weeks and your platform track
  • All worksheets, tools, and templates
  • Product Profit Calculator
  • Phone Photography Playbook
  • Lifetime access and all future updates
  • Immediate action bonuses in your 60-minute window
I WANT THE SYSTEM
VIP Accelerator
$797
or 3 payments of $266
5-day window: $997
Full price: $1,197

  • Everything in Premier
  • 6 live hot-seat group coaching calls
  • 4 weeks of group Voxer coaching
  • Private student community
  • Full access to Inbox to Income, my complete email marketing strategy program ($297 value)
  • Immediate action bonuses in your 60-minute window
I WANT THE SYSTEM
Inner Circle
$1,497
or 3 payments of $499
5-day window: $1,747
Full price: $1,997

  • Everything in VIP Accelerator
  • 3 additional days of private 1:1 Voxer, any Mon–Thu across your 8 weeks
  • One private 60-minute call, scheduled when you need it most
  • Full access to Inbox to Income, my complete email marketing strategy program ($297 value)
  • Immediate action bonuses in your 60-minute window
I WANT THE SYSTEM

Capped at 10 students per cohort.

Common
Questions

I want to sell clothing I buy wholesale from a manufacturer. Is this for me?
Yes. In Demand covers the full business model for sourced and wholesale products, including pricing formulas for bought-wholesale goods, channel selection, brand building for a curated product line, and first-customer strategy for an online store.
I haven't launched yet. Is this the right time?
Yes. Week 1 is specifically designed to validate your product before you invest further. You will leave with a go or no-go decision based on real market data, not hope. Starting with validated demand and a real brand costs far less than relaunching after a failed first attempt.
I'm already selling. Will this help me?
Most sellers who are already moving product come in with at least one of these broken: pricing (margin is thin or unknown), brand (inconsistent or forgettable), listings (descriptive rather than conversion-focused), or operations (manual and stressful). The course works through each one systematically.
Which platform track should I choose?
You do not decide until the end of Week 6, after you have a validated product, a complete brand, and a full pricing model. By that point the right channel for your product and margin is usually clear. The four tracks are: Own Store (Shopify), Marketplace (Etsy, Amazon, TikTok Shop), In-Person (craft fairs and markets), and Wholesale and Retail.
How does the pricing window work?
After you watch the webinar, your personal enrollment window opens for 60 minutes at the lowest price, with all five immediate action bonuses included. After 60 minutes, the price moves to the 5-day rate and the bonuses are gone. After 5 days, full price is always available. The windows are personal to you and honoured exactly as stated.
It starts with a decision

Keep guessing.
Or build the business they can't stop obsessing over.

In Demand is how you get there. Decide it's your turn.

Let's make some money.